OUR BUYERS' GUIDE TO THE BEST OF THE SALE

OUR BUYERS' GUIDE TO THE BEST OF THE SALE

Discover our experts’ picks of the best investments to make in the Selfridges Sale

To help you steer clear of those ‘what was I thinking?’ impulsive sale purchases, our in-house buying experts have hand-picked their favourite pieces that are set to become your future treasures. Whether you’re looking for a leather bag that’ll last a lifetime or on a mission to find everyday wardrobe upgrades that transcend fleeting trends, our buyers’ winter sale picks and styling tips offer an insider guide to a more consciously curated (not to mention pocket-friendly) way to shop.

THE BEST OF THE WOMENSWEAR SALE


My top tip? I always start looking before the sale starts to keep an eye on my favourite pieces.

– Jeannie Lee (Head of Buying, Womenswear)


My top tip? I always start looking before the sale starts to keep an eye on my favourite pieces.

 – Jeannie Lee (Head of Buying, Womenswear)

When it comes to canny sale tactics, sometimes it’s not about heading for the showstopping pieces that you might only wear a few times, but more about the luxurious upgrades you can make on your everyday style. “I’ll be investing in well-cut shirts, soft cashmere knits and upcycled denim,” says our Head Womenswear Buyer Jeannie Lee, who’s seeking “intelligent clothes with a bit of attitude”. At the top of her winter sale wish list are tailored trousers and wool coats. “We now have a reason to rediscover our love of layering, and I can’t wait to make the most of it,” she explains.

THE BEST OF THE MENSWEAR SALE


A favourite sale find for me is a statement shirt that can be dressed up for party season or dressed down under a classic blazer for the office.

– Bosse Myhr (Head of Buying, Menswear)


A favourite sale find for me is a statement shirt that can be dressed up for party season or dressed down under a classic blazer for the office.”

– Bosse Myhr (Head of Buying, Menswear)

This season, our Head Menswear Buyer Bosse Myhr has his eye on pieces to wear in the great outdoors. “I’m enjoying going for long wintry walks, so I will be investing in outerwear in the Selfridges Sale – there’s nothing better than a new coat or jacket to keep you warm when out and about,” he says. If you’re looking for styles that will work all year round, Bosse recommends investing in key sportswear staples in the Selfridges Sale: “I can never have enough sweats and hoodies in my wardrobe particularly during the winter months.”

THE BEST OF THE SHOES SALE


I use the sale as an opportunity to buy into high-quality shoes that will become core styles in my wardrobe.”

– Lydia Tufnell, (Buyer, Accessories)


I use the sale as an opportunity to buy into high-quality shoes that will become core styles in my wardrobe.

 – Lydia Tufnell, (Buyer, Accessories)

After spending the past year in gym trainers, our Accessories Buyer Lydia Tufnell is on the hunt for a “super fun pair of heels,” this Winter Sale. For day-to-day, she's seeking out boots to elevate her work wardrobe. “A day boot is often something we don’t think to spend money on, so the sale is an ideal time to invest in a pair of leather boots that will take you from season to season, in warmth, comfort and style.” And as for the final item on her wish list? “Loafers or brogues are a brilliant seasonless shoe – I’ll be styling mine with tights and dresses in the winter months or shorts and a blazer as we transition into summer.”

Shop the best of the shoes sale

THE BEST OF THE STREETWEAR SALE


The Selfridges Sale is the best time to invest in anything that makes you happy, because when you wear something that makes you happy you always look good.””

– AJ Dowey (Men’s Designer Street and Women’s Designer Studio Buyer)


The Selfridges Sale is the best time to invest in anything that makes you happy, because when you wear something that makes you happy you always look good.

 – AJ Dowey (Mens Designer Street and Womens Designer Studio Buyer)

AJ Dowey, our Men’s Designer Street and Women’s Designer Studio Buyer, is excited about finding shirts that you can throw on to elevate any look. “I’ll be styling these with some wide-leg jeans or trousers to keep the look cool but comfortable because, let’s face it, comfort is paramount,” says AJ. As for more casual pieces? “Anything vintage is a good bet – you can’t go wrong with a lived-in tee or sweatshirt with a great retro graphic or logo,” says AJ who is drawn to brands that “care about the same things as I do, whether that be sustainability or equality”. So, what’s his top tip for smart sale shopping? “Get in there early! If you want something, don’t wait because you’ll kick yourself when it’s gone. I have, however, gotten lucky and picked up something very special that someone else has returned, so come back often,” says AJ, who is looking to invest in new, lesser-known streetwear brands while adding colours and silhouettes that are missing from his wardrobe.

THE BEST OF THE ACCESSORIES SALE


This is a great time to discover emerging brands… you could own a piece by the next big name.

– Raffaella Fulgoni (Buyer, Accessories)


This is a great time to discover emerging brands… you could own a piece by the next big name.

 – Raffaella Fulgoni (Buyer, Accessories)

Every year, the most sought-after items in our sale are those that add a finishing touch to your outfit. “The Selfridges Sale is the perfect opportunity to pick one exceptional piece that you will wear for years to come,” says our Accessories Buyer Raffaella Fulgoni Sheehan, who recommends seeking designs that you’ll wear for future seasons. “The secret to luxury sale shopping is to always look forward – you may not find ‘buy now, wear now’ items in the sale, but you could discover an investment piece that you’ve been yearning for that completes your winter wardrobe,” says Raffaella. Whether you’ve been searching for the perfect pair of sunglasses or have had your eye on that handbag for several seasons, the Selfridges Sale is the perfect time to find accessories that you’ll cherish for years to come.

THE BEST OF THE HOMEWARE SALE


I'm taking the winter sale as an opportunity to invest in premium tableware that will last a lifetime when taken care of.

– Eleanor Gregory (Buyer, Home)


I'm taking the winter sale as an opportunity to invest in premium tableware that will last a lifetime when taken care of.

 – Eleanor Gregory (Buyer, Home)

Having become accustomed to staying in, it’s more important than ever that our homes reflect our sensibilities. Elevate your living space with an array of home furnishings or use this as an opportunity to spruce up your kitchen. “After a year spent mainly at home, I’ll be treating my house to a few new pieces to add a bit of joy for 2022,” says our Home Buyer Eleanor Gregory, who is on the lookout for sleek tableware to take her dining at home set-up to the next level. “My kitchen has seen a lot more use this year, so I’ll be investing in good quality knives, forks and glassware to give my kitchen a lift.”