Who?
Founded by designer duo (and real-life couple) Brooke Taylor and Nana Aganovich in 2005, they’ve been slowly growing their avant-garde label (often compared to Comme des Garçons and Maison Martin Margiela) and have shown on the Paris ready-to-wear catwalk since 2009.
What?
With references ranging from artist Alexander Rodchenko to early 20th-century movements such as futurism, constructivism and Bauhaus, the duo takes a cerebral approach to fashion. Expect billowing shapes, dramatic silhouettes and statement detailing that make for instant conversation starters.
Did you know?
Each of their collections is built around a narrative developed by Brooke, an essayist and philosophy graduate, and then realised by Nana, a Central Saint Martins graduate.
Selfridges says…
“The collection is an amazing mix of tailoring, couture shapes made in jersey fabrics, and beautiful dresses and gowns with experimental fabrics. Their atelier is so creative and totally immerses you in the eclectic world of Aganovich. Plus, they’re the newest addition on the couture calendar,” explains Selfridges Designer Womenswear Buyer Philippa Holden.