It’s around this time of year that you’ll inevitably hear the word ‘wellness’ crop up. But cliché couch-to-5K challenges and kale diets aside, what does the pursuit of wellbeing really mean in 2023? For us, it’s about finding joy and happiness in the rituals that feed your soul. And now, traditional therapeutic practices are working in tandem with the latest in scientific developments for even more powerful results.
Take Humanrace, Pharrell Williams’ brand powered by the pursuit of being well, which believes your skin reflects your spirit. “It’s so important to take care of your skin and also take time for yourself each day,” he says. The brand focusses on effective three-step skincare routines and bodycare that modernise the age-old benefits of bathing with science-backed formulas. Its body bars reenergise for day (thanks to white clay) and recentre the mind and exfoliate the skin (courtesy of charcoal and rice powder).
These developments also allow products to better cater to specific concerns – from supplements and skincare dedicated to relieving the signs of stress, to a rise in products for scalp care. The ‘skinification of hair’ – the idea that your scalp and hair should be given the same care as your skin – is a trend born out of a rise in searches for scalp health and hair loss. Aveda’s new scalp solutions range is made up of products to balance and renew the scalp and promote hair health.
Biohacking has become a popular buzzword in the wellbeing space for its ability to help you achieve optimal health and performance. “Biohacking is essentially using your own cells to fix you” explains Dr. Vali, “at the 360 Experiential Centre we use prescription strength IV nutrient therapy, cryoptherapy, hyperbaric oxygen therapy and supercharged supplementation programmes to see results where you need it most.”