OK, so they may look a little creepy, but sheet masks are big news. Why? Because they provide the quickest hit of hydration to the skin. And the mask to beat all masks? Dr Jart’s, which uses rubber masks (rather than soft fabric or paper) made from algae to cool and calm the skin while the serum does its work. What’s more, it feels great, is easy to apply, and leaves your skin looking brighter, plumper and softer.

The niche British brand creates perfectly balanced and totally original oriental scents inspired by precious gems and jewellery. And the best bit? You won’t smell the same as everyone else.

This genius microstimulation handheld device uses micro-needling technology to exfoliate the surface skin cells for an impossibly radiant complexion. What’s more, LED light therapy reduces blemishes and a vibrating technique triggers skin rejuvenation. Three beauty boosters in one device? You can’t get much better than that.

Because everything the British make-up artist seems to conjure up, just works: from high-performance skincare to perfectly pigmented lipsticks, palettes and everything in between. The best product of 2018? The Magic Away Liquid Concealer, which helps to banish dark circles, pigmentation, redness and blemishes in one single swipe. 

Beauty icon Anastasia Soare is known for creating near-perfect brows using the golden ratio method, which brings balance and proportion to the face. In 1997, she founded Anastasia Beverly Hills, and has since expanded beyond brows to lip and contour products. Her brand launched at Selfridges earlier this year – and we can’t get enough of it.