The Kooples

In 2008, the three Elichas brothers began shaking up the fashion world with their new brand, The Kooples. The Parisian label was born with a desire to create androgynous silhouettes, adored by both him and her. Meaning "the couples" in French slang, the brand soon became celebrated for its fusion of male and female tailoring. Since then, it's been dreaming up clothing collections imbued with attitude and a rock 'n' roll spirit.

Throughout The Kooples Selfridges collection, a palette of vivid hues sits alongside the stark contrast of deep black – a shade that remains a constant throughout the brand's repertoire. Discover grunge-inspired accents like tassel detailing and stud-embellished jeans, as well as supple leather jackets and chunky platform soles. Then let the abundance of bright yet moody patterns catch your eye, displayed proudly on floaty dresses and cotton shirts. The brand transforms basic cuts with streetwear flair, offering a relaxed take on daytime style – think emblem-adorned polo shirts, oversized hoodies and moniker-stamped jogging bottoms.

The best news? You can harness the brand's signature sensual yet rebellious aesthetic while helping create a more sustainable future for people and the planet. Look for pieces in The Kooples clothing collection featuring our Project Earth badge to find environmentally preferred materials, such as wood pulp-derived viscose and biodegradable pure cotton.